Steam wishlists are useful launch infrastructure, but the total is not a promise of sales. Here is how developers can grow, measure and interpret wishlist activity.
Steam Wishlist Strategy: How to Build and Measure Pre-Launch Interest Read More »
What can indie developers learn from Nintendo Indie World? Explore platform fit, concise positioning, showcase context and launch preparation for Nintendo Switch.
Nintendo Indie World: What Indie Developers Can Learn Before Launching on Switch Read More »
Clutch’s story raises a difficult game marketing question. Is a studio selling a racing game, a driving game, or a broader experience that players can understand in one sentence?
Game Marketing Lessons from Clutch: Sell the Promise, Not the Dream Read More »
Valheim’s move from five years of Early Access to version 1.0 is more than a content update. It is a useful lesson in how to make an Early Access graduation feel earned.
Valheim Release Date: Lessons from Its Early Access Launch Read More »
How to market games in China: lessons from the country’s $50 billion games market, including discovery, platform choice and localisation.
How to Market Games in China: Lessons from a $50 Billion Market Read More »
