How to Prepare for Steam Next Fest Preparing for Steam Next Fest can be seen as a significant milestone in an indie developer’s journey. I see it every single time a festival rolls around: developers scrambling at the last minute, stressed about demo builds, or wondering why the needle isn’t moving on their wishlist count.  […]

Are There Any Must-Ask Questions I Should Have Ready for a Video Game PR Agency? Estimated Reading Time: 5 minutes Essential questions to determine PR agency fit Importance of video game industry-specific experience Evaluation of PR success metrics Crisis management protocols Integration of PR with overall video game marketing strategy Table of Contents: Understanding Your

7 Awesome Reasons Why You Should Have a YouTube Channel for Marketing an Indie Game Estimated Reading Time: 5 minutes 1. Direct Access to Your Target Audience 2. Increased Visibility and Organic Discovery 3. Boosts Google Search Rankings 4. Community Building and Real Feedback 5. Cost-Effective Marketing 6. Control Over Brand Narrative 7. Opportunities for

Top 5 Tips for Reaching Journalists to Cover Indie Games As a marketer passionate about the video game industry, I’ve spent years helping indie developers amplify their reach through effective Video Game PR strategies. For many of you creative visionaries, breaking through the noise can feel daunting, especially when it comes to capturing the attention