Learn how to write a press release for a video game using real examples, clear structure and a wider PR plan that includes pitching, timing and follow-up.
How to Write a Press Release for a Video Game: Examples and Tips Read More »
Clutch’s story raises a difficult game marketing question. Is a studio selling a racing game, a driving game, or a broader experience that players can understand in one sentence?
Game Marketing Lessons from Clutch: Sell the Promise, Not the Dream Read More »
What to include in a video game press kit, from factsheets and screenshots to creator assets, contacts, permissions and file organisation.
Video Game Press Kit: What to Include Before You Contact the Media Read More »
Valheim’s move from five years of Early Access to version 1.0 is more than a content update. It is a useful lesson in how to make an Early Access graduation feel earned.
Valheim Release Date: Lessons from Its Early Access Launch Read More »
What Civilization VII’s roadmap can teach developers about communicating free updates, paid expansions and player playtesting.
Game Roadmap Lessons from Civilization VII’s Live-Service Communication Read More »
