Hi.

My name is Dan Sheridan. Marketing & PR Consultant.

Welcome to Video Game Marketing. I’m here to help you succeed with video game marketing by offering practical, battle-tested strategies. Whether you’re new to the industry or have some experience, let’s level up together.

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About Me

With over 20 years of global experience, I’ve been in the trenches of video game marketing and PR, working alongside industry giants like Electronic Arts, Disney (Maker Studios), SEGA, nDreams, and Techland. As a co-founder of Sherimedia, I’ve contributed to marketing strategies for over 150 games, bringing a wealth of hands-on expertise to every project.

I’m not just another consultant, I’m a dedicated partner. My approach is flexible, remote first, and focused on delivering solutions that help you achieve your global communication and marketing goals.

Years of XP

Games Launched

Industry Experience

I’ve transformed years of video game marketing experience into proven strategies to help you level up. These strategies cut through the noise, revealing how creative thinking can unlock powerful marketing potential for your game. Through these articles, you’ll gain actionable video game marketing knowledge to elevate your project’s success.

I’m available for a call to discuss your marketing needs. I offer: 1 hour of free consultation or 2 x 30-minute sessions.

Need a strategic soundboard? I’m here to help you. Let’s level up your game marketing together!

2025

Marketing & PR Consultant

Sherimedia: Specialised video game marketing consultancy delivering comprehensive strategies in PR, community building, influencer marketing, and publishing.

2022

Global PR Director

Leading Techland’s global PR strategy for Dying Light 2, I managed international communications, cultivated key media relationships, and crafted narratives that amplified the game’s global market presence and player anticipation.

2015

Community Marketing Manager

Led global community and social media strategy for the SEGA brand, driving engagement and digital presence across international markets.

2006

SoCOM Marketing Manager

Spearheaded comprehensive community and social media strategy for EA Games Label, aligning global marketing initiatives across Action, Racing, RPG, and Shooter titles in collaboration with North American and international marketing leads.

Video Game Marketing Resources

A collection of Free and Paid resources

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