About Me

In the world of video game marketing, creativity isn't just a skill, it's a superpower. Whether you're crafting strategies, building communities, or occasionally donning a banana suit, there's no single path to making magic happen.

Hello to a Battlefield Friend! Martin from the BFV team!

Dog Tags Produced for Battlefield Weekly

My Crysis Onesie Swag Idea Produced by Insert Coin

a man wearing a banana suit — Wearing a Banana suit to promote Shooty Fruity VR

Dawn of War III livestream at Gamescom for SEGA

Gamescom 24 with Jotunnslayer: Hordes of Hel

Gareth David-Lloyd - a voice of many characters

Asked to come back to Battlefield Weekly with PartWelsh

Just played PACER live on Twitch during E3

Behind the scenes at a press event with Techland in LA

About Me

Hey, I’m Dan – CEO and co-founder of Sherimedia, based in Warsaw, Poland. I am passionate about video games and the entire creative process behind them.

Beyond gaming, I produce electronic music under my alias SlavicBeats, with tracks like Disco Pierogi. I’m also an avid 3D printing enthusiast. I’m a big fan of Star Wars and VR.

When it comes to games, I enjoy discovering new indie titles and sharing my thoughts on TikTok. I’m into popular first-person shooters, RPGs, and the occasional strategy game. When I’m traveling, my guilty pleasure is survivor games!

I own most consoles starting from the Nintendo Game Boy era through to the current generations. These days, I split my gaming time among my PS5, Xbox Series X|S, PC, Meta Quest 3 and Steam Deck when on the go. Recently, I’ve also been enjoying cloud gaming on the Logitech G Cloud, paired with NVIDIA GeForce NOW – what a time to be alive and working in the games industry!

Here are just a few photos from my 20-year career in the video game industry.

What People Say

Hear what industry professionals genuinely say about my video game marketing & PR expertise. Real testimonials from those who’ve seen the strategy in action.

Dan is an incredible connector - he seems to know everyone, and his knowledge and understanding of influencers, social media and PR/communications is superb. He's a lovely person, and he's not afraid to dress up in a giant banana costume to promote a video game... That's all you need to know about Dan.

Patrick O'Luanaigh - NDREAMS

Dan consulted for us on a proposal and he brought a huge amount of thoughtful knowledge to what we were doing. Being able to lean on someone with such a varied and rich history in the gaming industry is incredibly valuable when focusing on the solution to a project. Needless to say, the entire experience was a joy and it certainly helps that he's all round a bloody nice chap too.

Chris Jacobs - PROJECT | N

It’s been an absolute pleasure working with Dan on the launch of RATSHAKER for PS5. With over 20 years of experience in marketing and PR for the games industry, Dan brought both strategic leadership and hands-on execution that made a real difference.

Scott Millard - Dark Product

I had the pleasure of working with Dan on multiple occasions across many years and projects. Working with Dan is a pleasure. Not only he’s professional, well-connected, and quality-driven, but also a genuinely nice person who turns plans into reality. I can absolutely recommend working with Dan who everyone who seeks a great long-term PR partnership.

Tomasz Tinc - Former Senior Marketing Director, Techland