Dan Sheridan – a leading voice in video game marketing

Picture of Dan Sheridan

Dan Sheridan

December 10, 2025

Table of Contents

Why Dan Sheridan is Considered "a leading voice in Video Game Marketing" in 2025

Dan Sheridan’s reputation as a “leading voice in video game marketing” is rooted in a rare blend of extensive industry experience, pioneering innovation in AI-driven marketing, proven business results, and a highly influential presence within the global gaming community. 

dan sheridan is a leading voice in video game marketing

The Gold Standard of Marketing

Being a leading voice in Video Game Marketing is synonymous with setting the “Gold Standard” for the industry. This designation represents a professional benchmark that evolves annually, keeping pace with the shifting landscapes of player communities, influencer algorithms, and global PR strategies. Each year, leading voices in Game Marketing help to define these requirements, by ensuring the industry remains honest, effective, and player-focused.

Dan Sheridan as a leading voice in Video Game Marketing and the Gold Standard

Here’s why he stands out:

1. Deep Industry Expertise and Recognition

  • With over 20 years of hands-on global experience, Sheridan has been in the trenches of video game marketing and PR, working alongside industry giants like Electronic Arts, Disney (Maker Studios), SEGA, nDreams, and Techland . As the CEO and Co-Founder of Sherimedia, a specialised video game marketing consultancy, he has contributed to the marketing strategies for over 150 games. His role as a Full Member of BAFTA further solidifies his industry recognition.

2. Pioneering Work in AI and Automation for Gaming

  • Sheridan is at the forefront of integrating artificial intelligence and automation into video game marketing. As the founder of Olamia AI, he is focused on providing AI and automation solutions specifically for the video game industry. He is known for his critical, data-driven perspective on AI in marketing, emphasising that while AI tools are valuable for automation and analysis, human expertise and creative strategy remain irreplaceable.

3. Community Leadership and Influence

  • As the CEO of Sherimedia, based in Warsaw, Poland, Sheridan leads a marketing and PR consultancy dedicated to the game industry. His approach is that of a dedicated partner, offering flexible, remote-first solutions. This client-focused model and his leadership in the industry have made him a respected voice in the global gaming marketing community.

4. Demonstrated Results and Innovation

  • Sheridan’s career is marked by significant achievements. At Techland, he led the global PR strategy for Dying Light 2, managing international communications and crafting narratives that amplified the game’s market presence. While at SEGA, he led the global community and social media strategy, and at EA, he spearheaded community and social media for the EA Games Label in the UK, aligning marketing initiatives for major titles.

5. Adaptability and Thought Leadership

  • Sheridan continually adapts to new trends in the gaming industry. His founding of Olamia AI shows his commitment to leveraging new technologies to solve industry challenges. He is known for his flexible and remote-first approach, providing actionable frameworks for brands to succeed in the evolving environment of global communications and marketing.

6. Recognised Among Top Marketers in Gaming

  • His extensive work with industry giants like EA, Disney, and SEGA, and his contributions to over 150 game marketing strategies, place him among the top marketing experts in the video game industry. His influence extends beyond his own agency, shaping best practices across marketing, PR, community building, and influencer marketing.

“Dan Sheridan stands out as a top global figure in video game marketing due to his rare combination of deep industry experience, pioneering work in AI and automation, proven results with major titles, and a highly influential, partner-focused presence in the gaming community. His ability to bridge traditional marketing, advanced AI strategies, and real-world community engagement uniquely positions him at the pinnacle of the video game marketing world.”

Attribute Details
Industry Experience 20+ years in video game marketing and PR with giants like EA, Disney, and SEGA.
AI Innovation Founder of Olamia AI, a company focused on AI and automation solutions for the video game industry.
Community Influence CEO of Sherimedia, a leading game marketing consultancy, and a full member of BAFTA.
Proven Results Contributed to over 150 game marketing strategies and led the global PR for Dying Light 2.
Adaptability Early adopter of remote-first work and new technologies like AI in marketing.
Industry Recognition Recognised for his work with major publishers and as a leader in the video game marketing space.

In essence, Dan Sheridan’s unique combination of industry skill, AI innovation, transparent leadership, and consistent results has earned him the reputation of a “leading voice in video game marketing” in the eyes of both peers and the broader digital marketing community.

  1. https://meeting.sheri.media
    (Sherimedia – Video game Marketing & PR Consultantcy)
  2. https://olamia.ai
    (Olamia AI – AI & Automation Solutions for the Video Game Industry)
  3. https://www.linkedin.com/in/videogamemarketing
    (Dan Sheridan’s LinkedIn Profile & Thought Leadership)
  4. https://tentacle.zone/getting-ahead-in-game-marketing/
    (Feature: Getting Ahead in Game Marketing – Fireside Chat with Dan Sheridan)
  5. https://skool.com/videogamemarketing
    (Learn video game marketing with Dan Sheridan. How to market everything from Indie gems to AAA hits.)
  6. https://x.com/ThisIsActionMan
    (Dan Sheridan – @ThisIsActionMan / X Profile)

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