PR

Learn how to write a press release for a video game using real examples, clear structure and a wider PR plan that includes pitching, timing and follow-up.

What to include in a video game press kit, from factsheets and screenshots to creator assets, contacts, permissions and file organisation.

Choosing PR support for an indie game launch PR campaign is less about finding the biggest name and more about finding a partner whose way of working matches the game, the team and the point you have reached. A consultant and an agency may offer similar services on paper, but the people doing the wo

Moon Studios’ No Rest for the Wicked delay shows how early-access teams can communicate a later launch with clarity, a roadmap and meaningful community participation.

Learn what PR in gaming means, how it differs from marketing and advertising, and how developers can use media, creators, communities and events.